Volume spikes are getting a lot of press these days. An Adweek Media/Harris Poll released today finds 93% of people say they are bothered by commercials that are louder than TV shows.  The latest stories refer to the Commercial Advertisement Loudness Mitigation (CALM) Act and move quickly into discussions of technologies, such as Audyssey Dynamic Volume, which already solve the problem. If the Senate passes the legislation, would the post-CALM age mean the end of Dynamic Volume?

If spikes were the only problem then the answer would be, “Yes.” But, volume spikes are just one problem for TV viewers and Dynamic Volume solves many problems. (more…)